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Case Study: “Phorm” — Online Marketing Through Network Hacks

Thursday, April 10, 2008
12:30 pm


302 Computer Science

Food and discussion begins at 12:30 pm. Everyone invited.

The UK-based marketing firm Phorm—which has lined up several of the country’s largest ISPs as clients—bills itself as creating a “privacy revolution” for users, allowing behaviorally targeted marketing without the usual privacy concerns. Like most offers that sound too good to be true, this one probably is. Harlan Yu, a graduate student in the Center, has pointed to ways the new technology may reveal personal details about individual users and harm Internet infrastructure. He will lead the discussion.