CITP Luncheon Speaker Series:CITP Luncheon Series
Mark Hass – Is Data-Driven Marketing a Threat to Personal Liberty and Privacy, or Their Best Protection?
Date: Tuesday, April 4, 2017
Time: 12:30 p.m.
Location: 306 Sherrerd Hall
No RSVP required from current Princeton faculty, staff, and students. Open to members of the public by invitation only. Please contact Jean Butcher at email@example.com if you are interested in attending a particular lunch.
Even though the amount of consumer data being gathered, often surreptitiously, by marketers continues to increase, there is a growing belief that the commercial internet may be the best counter to government use of the internet as a tool of repression. Should consumers and regulators view marketers as Big Brother, Inc. or a bulwark against government tyranny? This talk will explore both points of view.
Mark Hass is a professor of practice at Arizona State University’s communications and business schools. In addition to teaching, he is currently researching and writing about the privacy implications of data-driven marketing strategies. He is a former senior marketing executive, having worked as U.S. CEO of Edelman, the world’s largest public relations firm, and the global CEO of MS&L, a top-ten PR firm that is part of the French marketing conglomerate, Publicis Groupe. Earlier in his career, he was an entrepreneur, having launched and sold two digital marketing firms, and a journalist, having worked as an editor and reporter at The Miami Herald and The Detroit News.