Policy Lunch: Case Study: “Phorm” — Online Marketing Through Network Hacks
4.10.08
Noon-1:30 in Room 302 of the Computer Science Building: Food at noon. Discussion begins at 12:25 pm. Everyone invited.
The UK-based marketing firm Phorm—which has lined up several of the country’s largest ISPs as clients—bills itself as creating a “privacy revolution” for users, allowing behaviorally targeted marketing without the usual privacy concerns. Like most offers that sound too good to be true, this one probably is. Harlan Yu, a graduate student in the Center, has pointed to ways the new technology may reveal personal details about individual users and harm Internet infrastructure. He will lead the discussion.
