CITP Luncheon Speaker Series:CITP Luncheon Series
Mark Hass – Is Data-Driven Marketing a Threat to Personal Liberty and Privacy, or Their Best Protection?
No RSVP required from current Princeton faculty, staff, and students. Open to members of the public by invitation only. Please contact Jean Butcher at firstname.lastname@example.org if you are interested in attending a particular lunch.
Even though the amount of consumer data being gathered, often surreptitiously, by marketers continues to increase, there is a growing belief that the commercial internet may be the best counter to government use of the internet as a tool of repression. Should consumers and regulators view marketers as Big Brother, Inc. or a bulwark against government tyranny? This talk will explore both points of view.
Mark Hass is a professor of practice at Arizona State University’s communications and business schools. In addition to teaching, he is currently researching and writing about the privacy implications of data-driven marketing strategies. He is a former senior marketing executive, having worked as U.S. CEO of Edelman, the world’s largest public relations firm, and the global CEO of MS&L, a top-ten PR firm that is part of the French marketing conglomerate, Publicis Groupe. Earlier in his career, he was an entrepreneur, having launched and sold two digital marketing firms, and a journalist, having worked as an editor and reporter at The Miami Herald and The Detroit News.